The Digital Marketing Glossary

The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

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Inactive Contacts

Contacts that haven't opened a single email in the last 6 months are considered inactive.

Email marketing automation software such as EcoSend can identify inactive users. All you need to do is build a 'Smart Group' with filters to define your inactive contacts.

Any inactive contacts can be sent an automatic re-engagement email. If this doesn't generate a response, the contact should be removed from the list.

That's because having a clean and healthy list will deliver a better ROI on any email marketing efforts.

Example



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Grow your business sustainably

Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

Grow your business sustainably

Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API