The Digital Marketing Glossary

The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

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Churn

Churn in email marketing refers to amount of users unsubscribing from an email list.

Another meaning for churn is when a business loses a customer. Coincidentally, email marketing can be used to prevent churn.

Example

EcoSend allows users to view those at risk of churn so that re-engagement campaigns can be sent to prevent revenue loss.

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Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

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A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

Bounce Rate

CC: Carbon Copy

Can-Spam Act

Churn

Clean Email List

Cleantech

Content Marketing

CRM

CTR: Click-Through Rate

CTOR: Click-To-Open Rate

Cold Email

CPM: Cost per Mille

Digital Marketing

Disengaged Subscribers

Double Opt-In

EcoSend

Email Delivery Rate

Email Domain

Email List Scrubbing

Email Marketing Automation

ESP: Email Service Provider

Email Scrapers

Forms

GDPR

Hard Bounce

High Volume Email Sending

Inactive Contacts

Influencer Marketing

Integrated Marketing

Landing Page

Open Rate

Opt Out

Re-Engagement Emails

ROI: Return on Investment

Segmentation

Send Limit

Subject Line

Unsubscribe Rate

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API