An email that is triggered when a user fails to complete a purchase. Abandoned cart campaigns are designed to tempt the user back to the page so that they will complete the purchase.

The subject line and copy of an abandoned cart email should include a clear CTA that provides a gentle yet actionable nudge.

Approximately 45% of all abandoned cart emails are opened, making the technique incredibly effectively when done well.

In short, abandoned cart emails help capture what would have otherwise been a lost sale through direct engagement with the user who left the page.