Disengaged Subscribers
Contacts are considered as disengaged when they no longer open emails sent to them. Typically, this is considered after around 6 months of inactivity, or after Bouncing from a consecutive series of emails.
Avoiding disengaged subscribers is essential to maintain a clean email list. Otherwise, email marketers will be paying to send campaigns which will never deliver a ROI.
Example
EcoSend makes it possible to identify disengaged subscribers, both via user tracking and Message Behaviour Segmentation.
For example, Marketers can segment a list of users who have bounced from their three most recent Broadcasts.
They can then either send a re-engagement campaign or remove these inactive contacts to clean up their list.