Email marketing is one of the oldest and most powerful forms of marketing that exists.
By building a list of subscribers through popular techniques such as email signup forms, you can create a highly profitable database to be able to market your products or services.
But if you’re in any doubt about the strength of email in 2025, especially with so many other platforms to choose from, we’re here to set the record straight.
As the world’s first sustainable email platform here at EcoSend, discover why email is still the marketing channel of choice for businesses.
Unbeatable ROI
The whole reason why businesses invest in their marketing strategies is to make money. There’s good news on the email front, as it consistently rates as one of the best performing channels where ROI is concerned.
Based on our research, we’ve found the following ROI industry averages:
Email marketing - $42 for every $1 spent
SEO - $22 for every $1 spent
PPC - $17 for every $1 spent
Social media - $2.80 for every $1 spent
Of course, there is every chance you can make more or less than the industry average for any marketing channel. But given email is such a tried and tested format, it's much easier to get things right first time.
There is also so much free content to be able to develop the perfect success formula if you don't know where to start!
You Own Your Email List
Many people seem shocked when we remind them that their social media accounts (including all of their contacts and messages) are not theirs.
As we saw with the recent TikTok outages, when you’re at the mercy of who owns a certain platform, there’s nothing you can do when one day that platform goes ‘poof!’.
But email? Sure, you may pay to use a particular platform. Email itself though isn’t owned by anyone and you can even move your list across to a new provider if you are unhappy with your current provider.
So long as you collect your subscribers through ethical means (i.e. you never buy lists and you’re not here to scam people) you can grow a highly valuable contact list.
Plus, don’t forget that when you send someone an email, they are more likely to see it in their inbox compared with the chances of seeing a social media post.
There’s So Many Email Types To Explore
If you thought email was a one trick pony, think again.
Plain text. Newsletters. Re-engagement campaigns. The list is endless!
As someone looking to make money through email, exploring the different types of email gives you lots of options. Depending on your audience and overall goals, you can choose the formats that will work best for you.
Ability To Send Highly Personalised Campaigns
A major issue with the likes of videos or social media posts is that they send the same message out to everyone.
But with email, you can carefully choose what you say to who through techniques such as personalisation and segmentation.
With just a few simple adjustments to your campaigns, users will receive content that is highly relevant based on their wants, needs, preferences and overall stage in the purchasing journey.
In the long run, personalised email campaigns can not only keep your list engaged but most importantly encourage users to buy from you.
Collect Potential Leads Who Are Yet To Become Customers
Use your email subscriber form to engage with your website visitors so that you can keep in touch.
Rather than let them leave your website never to return, your subscriber form creates an opportunity for you to bridge the gap. Play your cards right by sending helpful content and a conversion could just await!
Another top tip is to try offering an incentive for signing up to your list, such as a 10% discount on your products or services.
Email Has Endless Metrics To Learn From
Email has a phenomenal ROI for endless reasons, including because you can get granular about what’s working with your campaigns and what’s not.
In EcoSend, we allow you to view your campaign metrics through EcoSend Insights.
Simply put, by studying your email analytics you can learn the success formulas that generate the most opens and click-throughs. This can be used to inform your sales strategy so that you make email your most profitable marketing technique yet!
Make Your Email Campaigns Successful And Sustainable By Joining EcoSend Today
Email marketing isn’t just important in 2025, it’s also a way you can lower your carbon footprint as a business!
Join us at EcoSend—the world’s first sustainable email platform—and get all the features you need to ace your email campaigns.
Simply pick your plan to get started. We’ll throw in a free 7 day trial with every signup!
If you have more than 50,000 contacts, you can also get a free demo of EcoSend to ensure we’re a great fit for your business.
