Email marketing has offered a solid marketing strategy since the 1970s. It also provides one of the largest user bases and ROIs of any other marketing channel.
Yet, marketers often get distracted by the shiny new platforms and tools that spring up on a daily basis. But what if the thing that could make money for your business both now and into the future was right there all along?
The EcoSend team is here to remind you just how valuable email marketing can be for your business, especially if you’ve been overlooking email.
There Are 4 Billion Email Users
Every business needs customers to survive. So it makes sense to invest in marketing channels that offer the numbers to back it up.
Email has 4 billion users although this number is set to reach just under 5 billion users by 2027.
Sure, lots of people use social media too. However, the major difference is that you can’t do anything online without an email address. Hence, we all need an email account and most of us also have several for work or personal use.
Also, email doesn’t have algorithms to contend with. This means that so long as your domain is verified and you don’t resort to spammy techniques, your emails will always land in the inbox of your subscribers.
Unlike Social Media, You Own Your Email Lists
As the recent TikTok ban in America proved, you don’t own your social media accounts. Yes, even if you created them!
So if you put all your time and effort into building followers and likes on social media, that can create major issues if you suddenly lose your access to the account.
For businesses which also communicate with customers using social media messaging tools, you may lose those customers for good.
Stop putting your eggs in one basket. Instead, build a secure email list where everyone has consented to be there and you own that list.
Even if you decide to switch email providers (i.e. from Mailchimp to EcoSend) your customer list will remain unchanged.
All you have to do is import your contacts in a CSV file and bam! You’re back in business.
The Global Revenue From Email Is Soaring
Don’t just take our word for it that email is a major way to make money for your business.
Statista regularly publishes data about the global revenue of email.
Its latest figures reveal that email is set to generate $14.5 billion in 2026. But get this, by 2032 that number is set to jump to $37.5 billion.
Let's be clear: Sending incessant emails to people you don’t know isn’t the way to make money from email.
Instead, the real money lies in growing your list with fresh and engaged leads. For instance, by placing a form on your website.
Send your subscribers quality content that taps into their wants and needs and success awaits.
Email Has Been Around For A Really Long Time—Making It Easier To Understand And Succeed At
Yeah, these modern coffee shops do all kinds of fancy macchiato-frappe-latte-cream-on-top-oat-milk concoctions these days.
But sometimes, all you want is a decent cup of tea. It’s warm, refreshing and gets you through the day.
Email marketing is much the same since there are now endless other platforms and even AI robots all vying for your attention. At the end of the day, you are still human and so too is your audience.
Plus, it’s really easy to learn the success formula for email, especially if you follow sender best practices.
With email, there is no guessing game. No changing algorithms or other silly nonsense. It’s just you and your subscribers.
The Average Person Checks Their Email 15 Times A Day
A study by Harvard Business Review found the average person checks their email 15 times a day or every 37 minutes.
Here’s the thing. Emails aren’t just on desktop, they also link with our phones and even our smart watches. Therefore, it’s really difficult to miss when someone sends us an email.
Combined with the heavy frequency at which users check their emails, it's clear to see why email has always been such a winning strategy.
You Can Now Send Sustainable Email Campaigns
Email has a carbon footprint. That’s why we built EcoSend to tackle this issue by offering you the world’s first sustainable email platform.
We run our systems on renewable energy sources and plant trees on behalf of our customers. This means that, unlike other email platforms, we can help make your campaigns more eco-friendly by reducing the server-side emissions of your messages.
It’s a bold move to decide to offer something different, rather than try and be yet another Mailchimp or HubSpot. But, improving what’s currently out there is something we truly believe in.
If you care about lowering your digital-based carbon emissions, sustainable email marketing just makes sense.
P.S. At EcoSend, our users also get a badge to use in their footer so that they can also tell their customers about their reduced email carbon emissions.
Join Us And Make Email Your Most Successful (And Sustainable!) Marketing Channel Yet
At EcoSend, we believe in email as an incredibly powerful way to attract leads and generate sales for your business.
Our greener approach to email marketing helps lower the carbon footprint of your email campaigns.
So, if you’re in search of an email platform that cares both about your business and the planet, you’re in the right place!
We’d like to welcome you aboard with a free trial of EcoSend.
Or, if you require sending capabilities above 50,000 contacts, please drop us a message and our sales team will be in touch shortly.
